Style Fruits: The Elusive Outfit
I'm not sure how exactly Facebook decides on which ads to put in the sidebar for each person. Oh, I know it uses your interests, but I'd like to think that it's scanning my pictures as well and via some smart-tech state-of-the-art code written by a 12 year old cola-addicted subcontractor, it identifies me as a person with impeccable taste and style.
A lot of the ads I get seem to be split 50/50 between fashion, decor and sports. (ok, so not 50/50, as I stuck that third one in there for the sake of full disclosure).
One ad I get often is for a website called www.stylefruits.de. It's a shopping website, but members can also mix and match products to create ensembles they like for certain situations. Even if you can't navigate around the German used on the site, it's still worth taking a peak (see, web ads work!) at the ensembles, some are great and some are....interesting. Mostly you come away with the feeling that German women have a pretty good sense of individualism mixed with style.
The adverts that pop up on Style Fruits on my Facebook sidebar use random images chose from the member ensemble gallery. A lot of the times, the ensemble that pops up catches my eye "Oh! I want that shirt!" click - it takes you to the website, but finding THAT ensemble is like a needle in a haystack. One in particular catches my eye, and yet I've never actually been able to find it IN Style Fruits:
Oh i know, i could probably go to the mall and find the right pieces to go together. (MAYBE. Shopping in Germany when you are looking for something particular is a whole other subject) But that's not the point. I hadn't meant to go shopping! Had I wanted to go shopping, I'd be there now instead of browsing Facebook. The point of the web ads are to interrupt me while I'm doing something incredibly important (like creeping through old class mates profiles and lamenting on their questionable choices) by showing me something juicy that I'd want to buy and then...you know, let me buy it. I haven't purchased anything via Style Fruits yet, but you never know.
I have gotten in the habit of clicking the x on ads I don't like so I'll never have to see them again. I think they are based on keywords on your wall, your interests, pages you like, groups you belong to etc. I get a lot of gardening ads.
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The thing that freaks me out about facebook is when you go to some site, and it says "2,657 people like this" with pictures of people who like it, and half the time, most of the pictures are my fb friends! How do they know?!?!
Oh, and when I clicked that link I fully expected a furniture/decor site. For some reason I associate that with you much more than clothing design!
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